Elephantoy is a toy company for children. Their biggest purpose is to make children’s dreams into reality by making limited edition toys and dolls. It doesn’t matter if them children want a toy from their favourite cartoon or an action figure from their heroes, Elephantoy is here for creating them.
The logo had to be fun and friendly looking. So, I decided to take a picture of an elephant as they are very funny animals. The anatomy of an elephant gives you the capability of changing and using it as a logo.
I made a very minimal shape of the elephant. The final result was absolutely what I was expecting, a minimal logo that can be used in every size and styles and even could be a product itself.
For the color of the logo, I tried various colors, but non of them could reflect what they wanted to show, so, I chose a gradient for showing the variety of services and products.